Just a couple of days ago, while many Dynamics CRM customers getting ready for Microsoft Convergence in Atlanta, Microsoft dropped a press release as well as a Bob Stutz blog post about some forthcoming functionality in the Dynamics CRM Spring release. Microsoft is making good on their more frequent release cadence for Dynamics CRM 2013.
- Increased focus on the marketing side of CRM, targeting the CMO (strong message in Bob’s blog post)
- Marketing enhancements via the Dynamics Marketing product (next step after the Marketing Pilot acquisition last year)
- Social listening capability native in Dynamics CRM, which will be at no additional cost to CRM Online customers similar to the strategy with InsideView Social Insights functinoality
- Customer care improvements…separate from the recent Parature acquisition announcement
I’ll be curious to get a pulse on the reaction of folks at Convergence, but at face value this is going to be a great update.