Yesterday Microsoft hosted their official CRM 2013 launch event. Very well orchestrated, it was a combination of live professional video, prerecorded footage, and Skype calls between satellite events and viewing parties.
Honestly it was one of the best productions I’ve seen by them in quite a few years. I was reminded of the old Microsoft Extreme events around the turn of the century. They’d broadcast video feeds live to movie theaters across the country to show previews of their upcoming products (one of those was Office 2003 to set the time frame).
The CRM 2013 launch event revived that concept and took it to the next level. With Microsoft Studios in Redmond, the event at Convergence in Barcelona, and satellite events in NYC and Anaheim (at the CRM Extreme event, not related to MS Extreme referenced above). Microsoft showcased their offices, partners, and most of all their Dynamics customers who are excited about the new release…and spent quite a bit of time reminding folks to use their #CRM2013 hash tag (which has had some decent usage over the last 24 hours).
Microsoft kept the session very high level. They didn’t do feature/function demos or hype the technical capabilities of the system. Instead they focused on the experience–both for a CRM user as well as the customer. The consistent theme that was emphasized was that CRM can help “Make Happy”. While I’m not sure the slogan will resonate in any board meetings, the underlying message is critical and a key benefit of using the Dynamics CRM product.
Very excited for what’s to come!