The AppSource Experience for Dynamics 365

Last year, Microsoft introduced a new app store for Dynamics 365: AppSource. In fact, AppSource also boasted apps for AX and other Dynamics products, and has since added Power BI, Office 365, and Azure into the catalog.
I’ve tried installing apps into trial Dynamics organizations as a way to get familiar with the store, search, installation, and the overall experience. I was pleasantly surprised by how usable it is even with how fresh it is.

AppSource as a great end-user experience

I had a chance at the CRMUG Summit conference last fall to chat with a program manager involved with the AppSource program. Specifically, I asked about some of the important considerations for what is a good fit for AppSource as a partner who is considering submissions of industry-specific apps.
The suggestion that stood out the most to me was the end user experience (when they install the app and start trying to use it). This is definitely an area that has been tough for the previous “app stores” for Dynamics. With AppSource, it should be a small solution file (so it installs quickly), include any required sample data, and give some direction for how they can start trying it out right away (e.g. don’t send someone off to a separate website to figure it out or, worse yet, don’t leave them having to simply guess what is important).
It’s such a straightforward concept, however, it wasn’t a requirement when submitting solutions to previous Dynamics app stores.

Taking some user experience cues from the Xbox Marketplace

It wasn’t long ago that buying a new video game meant you either had to read the manual to understand what you could do (or start button-mashing and hope you pick things up quickly). For some people, this approach is/was fine, but it has the potential to turn many people off who may otherwise really enjoy the game.
Nowadays we’re able to download a game and as soon as it’s finished installing you can start playing. The first 5-10 minutes includes a very guided experience that shows the basics of playing without having to study, guess, or flounder.
I imagine a future where starting to use a Dynamics app (or a Power BI, Office 365, or Azure app) is this simple to get started with.
That’s not a bad thing either, even for those who could figure it out on their own. After all, the beginning of Skyrim is filled with hand-holding to get acquainted…but it sets a solid foundation for all players from casual or the most hardcore gamers.

Matthew C. Anderson
 

I'm an enthusiastic speaker, creator, and problem-solver.

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